Instagram now adds suggested posts to the end of your feed. Some of them will contain ads. This step is contrary to efforts to protect the mental health of users.
Like it or not, you will soon see some unknown names in your Instagram feed if you are a frequent user.
The Verge reports that Instagram launches “suggested posts” that will appear when you finish reading the last posts of those you follow. They refer to what you normally see and do not contain IGTV or reels posts, but come from accounts you do not follow, and sometimes contain advertisements.
Julian Gutman of the company described the suggestions as a way to “deepen your interest” and reach a level of “personal relevance”. In other words, you may find a person or topic that you had not previously considered.
This is not a surprising step for Instagram. Not only does it give him the chance to show more ads, it also helps him compete with TikTok and other social media services that rely on a never-ending stream of material. The company already had the Explore tab, but that was a strictly voluntary discovery feature.
It might not be as great for users, though. They’ll still see the end-of-feed message, but there’s nothing to stop them from scrolling down. This seems to go against the efforts of co-founder and former Chief Executor Kevin Systrom to protect the digital well-being of users by stopping the feed at a certain point.
Gutman told The Verge that the suggestions were not intended to keep you on the phone. However, you will need a certain amount of self-restraint that you did not have before. If Facebook reports that Instagram users are spending more time browsing photos and videos, you’ll know why.